Mercedes-Benz of Burlington | Greater Boston

Mercedes-Benz of Burlington

By Eric Slack
Tuesday, January 17, 2017

A Different Kind of Car Buying Experience Offered by a Company with Close Ties to the Healthcare Community

Mercedes-Benz has long been synonymous with luxury and innovation, so it is no surprise that those two components are also key parts of the car-buying experience at Mercedes-Benz of Burlington. It’s an experience that is particularly well-suited to busy healthcare professionals.

Ever since it opened its doors in January 2015, the company has striven to offer honesty through sales, efficiency through service, and knowledge through certified team members.

“It all starts with our vision statement, which is ‘To be recognized as a place of delight where engaged team members take ownership of our clients’ experience, regardless of their role, with the goal of creating positive memories,’” says Managing Partner Sean King. “If team members are engaged, they’re more helpful and willing to take ownership of opportunities, and that makes the process as seamless as possible for the client.”

To be sure, Mercedes-Benz of Burlington has an extensive inventory of new and pre-owned vehicles that will certainly fit the desires and price points of any client. But selection is just one piece of the puzzle.

“We’re selling a service and an experience, not just an automobile,” King says. “When a client is in front of us, we have to take ownership of everything to do with that interaction. As I talk to team members, I always remind them that this is an experience center, not a dealership.”

Of particular interest to physicians is the fact that the dealership is set up to save clients time, with team members empowered to shorten the sales and service cycles. Beyond saving time, the focus is on transparency to help the client make the right decision. The aim is to earn a client for life.

“We use the phrase ‘10-year memory’ because it’s important to understand what kind of memory you’d like to leave with a client,” King says. “An example of a 10-year memory would be really showing clients how valuable they are and how much we want to be here for them.”

Visitors to Mercedes-Benz of Burlington will also notice extensive amenities at the dealership, such as its service center, coffee bar and café, boutique shop, a dedicated dog park and even a nail bar where guests can enjoy a complimentary manicure or hot towel massage while they wait. The dealership also features an AMG Elite Center — the first of its kind in the nation — that uses state-of-the-art multimedia technology to let buyers feel the power and performance of the Mercedes-Benz experience firsthand.

“It’s all about showing clients they don’t have to come here just to buy or service a car,” King says. “They can come here to relax, talk cars, have a coffee. It’s about an entire experience.”

Because of the experience that Mercedes-Benz of Burlington offers, it has built a far-reaching reputation. Clients have come from as far as New York, Connecticut, Rhode Island and New Hampshire to find the right experience.

“Owning the car is part of a lifestyle for our clients,” King says. “They love their cars, and we want to be part of the enjoyment factor.”

All of the technology and amenities would be for naught without the commitment of the entire Mercedes-Benz of Burlington family. With more than 100 people on the team, each member knows he or she plays an important role in ensuring the satisfaction of everyone who walks through the doors.

“We are a family, so we’ve got to take care of each other, help each other and pick each other up,” King says. “Our team members come first because the team members set the stage for everything that happens with our clients.”

Bernie Moreno (second from left) presents a gift check to the Lahey Health team: CEO Howard R. Grant, MD, Joseph C. Corkery, MD, and Jim Thompson.

Close Ties to Local Hospitals

Mercedes-Benz of Burlington has always felt a close affinity to the local healthcare community and has developed particularly close relationships with Lahey Health and Hallmark Health.

Last summer, Bernie Moreno hosted the First Annual Bernie Moreno Companies Charity Golf Classic at the Four Oaks Country Club in Dracut, Massachusetts, raising $26,000 for Lahey Hospital & Medical Center in Burlington. The event included a full day of golf followed by a dinner hosted by Rob Gronkowski of the New England Patriots and actor/comedian Lenny Clarke.

“Lahey Health is grateful for Bernie Moreno’s commitment to helping us achieve the best possible outcomes for the patients and communities we serve throughout Northeastern Massachusetts,” says Jim Thompson, Senior Vice President for Philanthropy at Lahey Health. “We are deeply appreciative of Bernie and our friends at Mercedes-Benz of Burlington for selecting the nonprofit Lahey Hospital & Medical Center as the beneficiary of the First Annual Bernie Moreno Companies Golf Classic. We are honored by their generosity.”

Last April, the company hosted Hallmark Health’s third annual Taste of Spring fundraiser, which featured gourmet foods and wine tastings from a dozen local restaurants and specialty shops, as well as live entertainment and live and silent auctions. The event raised more than $47,000 to benefit Hallmark Health’s bariatric support programs, cancer care, cardiology and the North Suburban Child and Family Resource Network.

For more information about Mercedes-Benz of Burlington, please call 781-229-1600 or visit